Winning the Customer: Turn Consumers into Fans and Get Them to Spend More
Author(s)
Lou Imbriano
Elizabeth King
Lou Imbriano
Elizabeth King
Lou Imbriano, former Vice President and Chief Marketing Officer for the New England Patriots, shows you that identifying your most valuable customers and building relationships with them are the most important things you can do to earn loyalty and blow out your company's revenue.
| Name in long format: | Winning the Customer: Turn Consumers into Fans and Get Them to Spend More |
|---|---|
| ISBN-10: | 0071775269 |
| ISBN-13: | 9780071775267 |
| Book pages: | 240 |
| Book language: | en |
| Edition: | 1 |
| Binding: | Hardcover |
| Publisher: | McGraw-Hill Education |
| Dimensions: | Height: 9.3 Inches, Length: 6.4 Inches, Weight: 1.08467432904 Pounds, Width: 0.8 Inches |
