Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price

One of the World's Most Popular Sales Methods—Updated to Give You the Edge on Today's Demanding Customers!

Tom Reilly, creator of the value-added selling method, has good news for you:

Even in today’s marketplace, you can still be a solid competitor without being the

cheapest. You just need to sell value, not price.

For a quarter century, Value-Added Selling has been putting sales professionals on the path

to excellence. Reilly has updated his seminal work to help you contend with today’s

customer, who invariably expects more while paying less. This anniversary edition

includes all-new material on:

• The critical steps of the buying process
• Account penetration, positioning, presenting, and leveraging value
• The Red Zone/Green Zone time management model for salespeople
• Planning sales calls and developing relationships
• The most current messaging tools for conveying multiple levels of value

Value is always fi rst and foremost on buyers’ minds, even if they don’t know it. It’s your

job to convince them.

More relevant today then ever, Value-Added Selling quickly and dramatically improves

your business at a time when customers are more hesitant to part with their money than

ever before.

Tom Reilly is globally recognized for his

pioneering work in value-added selling.

He is president and founder of Tom Reilly

Training, with such clients as Apple, AT&T,

Exxon, Volvo, IBM, Johns-Manville, Schlumberger,

Enterprise Rent-A-Car, Medtronic,

Harley-Davidson, and others. He is a Certified Speaking Professional, the highest designation

earned by the National Speakers

Association. His most recent book is Crush

Price Objections.Visit www.tomreillytraining.com.