Upside-Down Marketing: Turning Your Ex-Customers into Your Best Customers
Author(s)
Walther, George R.
Walther, George R.
Everyone knows that customers represent the best opportunity for new business,right? Wrong! Prospecting for new customers is the most costly and difficult task in business. The biggest payoff and true sales gold lies in winning back former customers,and this uniquely engaging book shows how to do it. Best-selling author George R. Walther presents an easier,surer way to capture big profits by turning conventional marketing wisdom upside down. He shows how to reach people whose buying activity has tapered off or stopped-and convert them into the company's best customers.
| Name in long format: | Upside-Down Marketing: Turning Your Ex-Customers into Your Best Customers |
|---|---|
| ISBN-10: | 0070680485 |
| ISBN-13: | 9780070680487 |
| Book pages: | 209 |
| Book language: | en |
| Binding: | Paperback |
| Publisher: | McGraw-Hill |
| Dimensions: | Height: 8.5 Inches, Length: 5.75 Inches, Weight: 7.936641432 Pounds, Width: 0.75 Inches |
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