Understanding MPEG 4: Technology and Business Insights

get Beyond The Mpeg-4 Standard And Get Inside The World Of Roll Out And Implementation!

* Jargon-free Explanation Of Media Compression And It's Impact On Business Objectives By Mpeg-4 Insiders.
* Get A Handle On Mpeg-4 Without Wading Through Thousands Of Pages Of Specifications And Details.
* Navigate Through The Jungle Of Digital Media Business Opportunities…and Pitfalls.

...an Excellent Demonstration Of How To Put A Complex Topic About Bits And Bytes Into Commonsense Language. This Book Is A Must-have For Every Decision-maker In The Multimedia Industry.
peter Schuster,
managing Director, Videatis Gmbh

[this Book] Provides Easy Access To Understanding The World Of Mpeg In General, And Mpeg-4 In Particular. Due To Its Jargon-free Language And Its Wide-spanning Structure, Readers Quickly Turn Into Technically Proficient Contributors To Business-relevant Decision Processes.
—dr. Karl Dieter Mauthe Managing Director, Taurus Media Technik Gmbh

understanding Mpeg-4 Introduces You To This Exciting Technology (including Mpeg-4 Part 10/avc) And Places It Squarely It In The Real World Of Business Implementation. If You Have Heard All About This Standard, But Have No Idea What It Is, Or If You Know The Technical Side And Want To Better Understand The Implementation Side, This Is The Book For You. It Covers Performance Assessment For Coding Technology, Implementation, Profiling, Patents And Licensing, As Well As Testing For Performance, Interoperability, And Conformance. Klaus Diepold And Sebastian Moeritz Also Give You An Insider's Take On The Types Of Applications And Business Fields Where Mpeg-4 Is Playing A Major Role Today, And How It Will Shape The Multimedia Applications Of Tomorrow.

after Reading This Book, You Will Know:
* The Critical Role Compression Plays In Digital Media.
* How Mpeg Standards Are Generated, Who Supports Them And What That Means For You.
* The Anatomy Of The Mpeg-4 Standard And How You Can Make Its Components Work For Your Implementation.
* All About The Delicate Issue Of Measuring Coding Performance.
* The Innovations That Mpeg-4 Enables, Inspiring Your Own Creativity.

klaus Diepold Has Been Actively Involved With The Mpeg-4 Standardization Process Since 1995 And Has Developed Various Video-based Products. He Is A Professor For Data Processing In The Ee Department At Munich University Of Technology In Munich, Germany.

sebastian Moeritz Is Ceo Of Dicas Digital Image Coding Gmbh, A Leading Mpeg-focused Video Coding Specialist Based In Berlin, Germany. He Is Also A Board Member And Treasurer Of The Mpeg Industry Forum.