Strategic Media Relations in the Age of Information: An Evidence-Based Approach
Author(s)
Supa, Dustin W.
Zoch, Lynn M.
Supa, Dustin W.
Zoch, Lynn M.
This Book Offers An Evidence-based Perspective On The Modern Practice Of Media Relations, Primarily Focusing On The Development And Strategic Execution Of A Media Relations Program For A Variety Of Organizations. It Is Targeted To Students In Advanced Courses In Public Relations Or Communications, And To Entry And Mid-level Public Relations And Media Relations Practitioners. Even With That Being The Case, We Have Written It With The Knowledge That Many Colleges And Universities Don't Have Room In The Curriculum For A Stand-alone Media Relations Course--
| Name in long format: | Strategic Media Relations in the Age of Information: An Evidence-Based Approach |
|---|---|
| ISBN-10: | 0190844272 |
| ISBN-13: | 9780190844271 |
| Book pages: | 304 |
| Book language: | en |
| Binding: | Paperback |
| Publisher: | Oxford University Press |
| Dimensions: | Height: 6.1 Inches, Length: 9.1 Inches, Weight: 0.85 Pounds, Width: 0.6 Inches |
