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MyLab Marketing with Pearson eText -- Combo Access -- for Integrated Advertising, Promotion, and Marketing Communications [UPDATED EDITION] (6 Months)
Author(s)
Kenneth Clow / Donald Baack
Kenneth Clow / Donald Baack
This MyLab Combo Card Access code includes a MyLab access code plus a loose-leaf print reference (delivered by mail) to complement your MyLab experience. You will require an instructor’s Course ID In addition to this access code, unless you are logging in via your school’s learning management system, to register for and use this MyLab.
| ISBN-10: | 0136866522 |
|---|---|
| ISBN-13: | 9780136866527 |
| Book pages: | 2320 |
| Book language: | English |
| Edition: | 8 |
| Binding: | eBook |
| Publisher: | Pearson Education (US) |
