Marketing in the 21st Century: Interactive and Multi-Channel Marketing, Volume 2 (Special Study)
V. 1. New World Marketing / Timothy J. Wilkinson And Andrew R. Thomas, Volume Editors -- V. 2. Interactive And Multi-channel Marketing / William J. Hauser And Dale M. Lewison, Volume Editors -- V. 3. Company And Customer Relations / Linda M. Orr And Jon M. Hawes, Volume Editors -- V. 4. Integrated Marketing Communication / Deborah L. Owens And Douglas R. Hausknecht, Volume Editors. Bruce D. Keillor, General Editor. Includes Bibliographical References And Indexes.
| Name in long format: | Marketing in the 21st Century: Interactive and Multi-Channel Marketing, Volume 2 (Special Study) |
|---|---|
| ISBN-10: | 0275992772 |
| ISBN-13: | 9780275992774 |
| Book pages: | 288 |
| Book language: | en |
| Binding: | Hardcover |
| Publisher: | Praeger |
| Dimensions: | 4 v. : ill. ; 25 cm. |
