Market Mapping: How To Use Revolutionary New Software To Find, Analyze, And Keep Customers
Sunny Baker
Kim Baker
Introduction -- Market Mapping Puts A Competitive Advantage At Your Fingertips -- Pt. 1. The Tools And Principles Of Market Mapping And Desktop Mapping Research -- 1. The World Of Market Mapping Research -- 2. Mapping Principles And Terminology For Market Mapping -- 3. Anatomy Of A Desktop Mapping Program For Market Mapping Analysis -- 4. Data Sources And Data Formats For Market Mapping -- 5. Choosing The Best Market Mapping System For Your Business -- The Power Of Color In Market Mapping -- Pt. 2. Step-by-step Applications Of Market Mapping Analysis In Business -- 6. The Market Mapping Process -- Step-by-step -- 7. Using Market Mapping Tools To Analyze New Market Opportunities -- 8. Sales Territory Analysis With Market Maps -- 9. Using Market Mapping For Advertising And Direct Mail Applications -- 10. Using Market Mapping Tools To Evaluate International Market Potential -- Pt. 3. Resources For Market Mapping. Sunny Baker, Kim Baker. Includes Bibliographical References And Index.
Marketing--Maps--Computer programs, Marketing research--Computer programs, HF5415.125 .B34 1993, 658.8/35/0285536
| Name in long format: | Market Mapping: How To Use Revolutionary New Software To Find, Analyze, And Keep Customers |
|---|---|
| ISBN-10: | 0070036896 |
| ISBN-13: | 9780070036895 |
| Book pages: | 288 |
| Book language: | en |
| Binding: | Paperback |
| Publisher: | Mcgraw-hill |
| Dimensions: | xx, 267 p. : ill. (some col.) ; 23 cm. |
