Market-based Management: Strategies For Growing Customer Value And Profitability
Author(s)
Roger Best
Roger Best
Name in long format: | Market-based Management: Strategies For Growing Customer Value And Profitability |
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ISBN-10: | 0131293729 |
ISBN-13: | 9780131293724 |
Edition: | 4 |
Binding: | Paperback |
Publisher: | Pearson |