Managing Services Marketing: Text And Readings
Author(s)
John E.g. Bateson
John E.g. Bateson
Name in long format: | Managing Services Marketing: Text And Readings |
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ISBN-10: | 0030154723 |
ISBN-13: | 9780030154720 |
Book pages: | 600 |
Edition: | 2 |
Binding: | Paperback |
Publisher: | Dryden Press |