Global Innovation Science Handbook, Chapter 18 - Market Research in the Process of New Product Development
Author(s)
Fiona Schweitzer
Fiona Schweitzer
A chapter from the Global Innovation Science Handbook, a comprehensive guide to the science, art, tools, and deployment of innovation, brought together by two Editors of the prestigious International Journal of Innovation Science, with ground-breaking contributions from global innovation leaders in every type of industry.
| ISBN-10: | 0071802509 |
|---|---|
| ISBN-13: | 9780071802505 |
| Book pages: | 334 |
| Book language: | English |
| Edition: | 1 |
| Binding: | eBook |
| Publisher: | McGraw-Hill Professional |
| Dimensions: | Page Fidelity |
