Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program
Author(s)
Bodian, Nat G.
Bodian, Nat G.
Name in long format: | Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program |
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ISBN-10: | 0070063400 |
ISBN-13: | 9780070063402 |
Book pages: | 448 |
Book language: | en |
Edition: | 1 |
Binding: | Hardcover |
Publisher: | McGraw-Hill |
Dimensions: | Height: 9.1 Inches, Length: 6.2 Inches, Weight: 1.62480687094 Pounds, Width: 1.38 Inches |