Designing World-Class E-Learning : How IBM, GE, Harvard Business School, And Columbia University Are Succeeding At E-Learning

Schank's success designing teaching software has made him a much sought after figure among businesses, military clients, and universities.

The majority of corporate training programs are weak, ineffective, costly, and inconvenient for the time-pressed employees they are supposed to train. Designing World-Class e-Learning explores on-line learning­­--today's hottest business training topic­­--and explains the learning-by-doing approach that the author and his firm have used to develop effective on-line courses for Harvard Business School, IBM, GE, Columbia University, and other world-leading organizations.

Roger Schank, a leading E-learning guru and innovator, demonstrates steps and strategies proven to excite employees, make them want to learn, and decrease training costs while increasing productivity. Schank's approach to E-learning involves:

• e-Learning by doing
• Encouraging learners to fail--­­and learn from failure
• Just-in-time storytelling from experts
• Powerful emotional impact

Roger C. Schank, Ph.D., is Distinguished Professor of Computer Science at Carnegie Mellon University, and the founder and chairman of CognitiveArts, a leading e-Learning development firm. He also runs Schank Learning Consultants, an is an acclaimed author, lecturer, as well as the inventor of powerful multimedia training tools. He was the founder of the Institute for the Learning Sciences at Northwestern University and the director of the artificial intelligence project at Yale university. One of the world's leading artificial intelligence researchers, Dr. Schank is theauthor of more than 125 articles and publications.