Built For Growth: Expanding Your Business Around The Corner Or Across The Globe

Built For Growth Shows Exactly How To Create Winning Retail Brands, How To Create A Unique, Compelling Brand Even As You Establish A Rock-solid Foundation For Long-term Success. Arthur Rubinfeld Architected Starbuck's Expansion From 100 Stores To Nearly 4,000, Helping To Establish Starbucks As One Of The World's Most-recognized Brands. Now, Drawing On His Singular Expertise With Starbucks And As A Consultant To Oakley, Gateway, Adidas, And Washington Mutual, He Offers Breakthrough Strategies And Techniques For All Facets Of Retail: Choosing Locations, Recruiting Management And Associates, Defining Organizations And Systems, Designing Stores, Merchandising, Day-to-day Execution, And More.--jacket. Make No Little Plans -- It's About Your Values -- Opportunities, Ideation, And Concept -- The Importance Of The First Store -- Maximizing The Retail Experience Through Design -- Seamlessly Connecting Design To Brand While Staying On Budget -- Merchandising : Maximizing Your Profits -- Customizing Customer Service -- Go Long -- Blueprint For Execution -- Taking Your Organization Long -- Kicking The Economic Model Into Gear -- Wellsprings To Expansion -- Own Main & Main -- How To Grow Rapidly Without Stumbling -- Hot Spots, Oil Stains, And The Perfect Location -- A Walk Through The Locationing Process -- Real Estate : Who Needs Who More, When -- Push The Envelope -- Innovation As The Path To Growth -- Defining Your Mission In The New Age Of Retail. Arthur Rubinfeld, Collins Hemingway. Includes Index.